Fostering kindness and inspiring outdoor adventures through creative, strategic marketing.

Hi, I’m Sarah Bierschwale

Let’s start with my last name since it’s a tricky one. It’s pronounced “beer-shh-wall,” and loosely translates to "wave of beer" in German. I’m a freelance marketing professional with nearly 20 years of experience in the outdoor industry. I’ve lived and worked in some of the most incredible places, from the wild landscapes of Yellowstone and the rugged beauty of Alaska to my current home in the forests and mountains of Western Maine. These experiences fuel my commitment to storytelling that not only connects people with the outdoors but also ensures these places remain accessible for future generations.

Top 3 Reasons To Collaborate

Versatile Marketing Skills

Think of me as your Marketing Swiss Army Knife—I bring a dynamic skill set across digital, email, SMS, websites, social media, video, design, content creation, podcasts, and strategy. Whether you need a strategic partner or hands-on execution, I’m here to fill any gap and help elevate your mission.

Creative and Strategic

I work closely with organizations to understand their unique goals and challenges, delivering tailored, results-driven marketing solutions that inspire action. By blending creative storytelling, data-driven insights, and the latest trends, I help brands and nonprofits connect with their audiences in meaningful ways.

Proven Experience

With nearly 20 years of experience, I’ve worked with a wide range of organizations like Appalachian Mountain Club, Maine Adaptive, Natural Resources Council of Maine, Xanterra Travel, Yellowstone Summit, Camp Denali, REI, Habitat for Humanity, SW Conservation Corps, AB Wilderness Foundation, and Red Lodge Community Foundation.

Marketing Toolbox

Examples of some of the services I offer

  • I help organizations develop and execute marketing strategies that align with their goals, ensuring clarity, consistency, and impact.

    • Build and implement marketing plans tailored to your organization’s goals and audience.

    • Manage projects and campaigns from concept to completion with clear communication and timely execution.

    • Develop content calendars that guide storytelling and engagement across multiple channels.

  • Compelling storytelling is at the heart of great marketing. I create and execute high-performing content that educates, entertains, and inspires.

    • Develop blog posts, video scripts, podcasts, quizzes, photo contests, and social media content.

    • Create and edit video and podcast content to engage and grow audiences.

    • Craft nonprofit and cause marketing stories that amplify impact and inspire action.

  • A strong digital presence requires strategic execution across multiple channels. I optimize digital marketing efforts for reach, engagement, and conversions.

    • Plan and execute paid advertising and influencer partnerships to increase brand visibility.

    • Develop and manage email marketing campaigns, from newsletters to automated journeys.

    • Optimize websites for SEO, user experience, and conversion performance.

    Platform experience: Email CRMs Mailchimp, Constant Contact, Salesforce Marketing Cloud, Sendgrid, ExactTarget, Redpoint Interactive and Website CMS programs Wordpress, Squarespace, Wix, and Joomla.

  • I specialize in developing and executing strategic marketing campaigns that drive engagement, increase participation, and generate support for key initiatives, events, and fundraising efforts.

    • Design and promote fundraising campaigns to expand donor reach and retention.

    • Develop marketing strategies for events, ensuring strong attendance and engagement.

    • Craft advocacy campaigns that inspire action and mobilize communities.

  • I'm a data nerd! I love to dive into marketing data to build reports, gather insights, and create dashboards for tactical and leadership insights.

    Platform experience: Google Analytics and Looker Studio Dashboards.

Yes, these are photos of my dogs :)